Family medicine is an independent academic discipline and specialty of medical science. Family medicine developed as a counterculture in response to rapid fragmentation of medical care Finto specialty and sub specialty care in the much of the developed world during post second world war period. The concept evolved as a concept of medical care to cater to the growing demand of the people for personalized, continued and comprehensive care.
The video for the India’s largest public health campaign by the Mass Drug Administration to eliminate Lymphatic Filariasis (LF) begins with a trail of oversized footprints attracting a group of curious spectators. The growing crowd follows the giant tracks to find their owner and the intent investigation of the crowd captures the matched attention of viewers off-screen.
Lymphatic Filariasis, commonly known as elephantiasis, is a disfiguring and debilitating neglected tropical disease that puts three in five people in India at risk of infection. While prevention of the disease is fairly simple — a pill once every year — public participation in the government’s drug distribution programs w